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ABOUT

I’m Celeste, founder of Swell Marketing Advisors.

I’ve spent nearly 20 years leading marketing strategy for B2B and service-based companies—developing positioning, building high-performing teams, and driving growth.

I kept seeing the same costly mistake: companies pouring money into marketing without a clear strategy. No roadmap, no alignment with sales, no real business objectives—just activity for activity’s sake. Lots of ideas, but no one steering the ship.

 

That’s why I started Swell - to give companies access to experienced marketing leadership without the cost or risk of a full-time CMO, and help them turn potential into progress.

celeste.avif

Why I Became a GTM OS Certified Advisor

As a fractional CMO, I realized that even the best marketing strategy can only go so far if the rest of the go-to-market engine is out of sync.

 

That’s what led me to the Go-to-Market Operating System (GTM OS)— a structured framework that aligns marketing, sales, customer success, and product around shared goals, processes, and metrics.

 

It’s the only framework I’ve found that balances common sense with real operational depth. Most importantly, it gives a company a continuous, iterative process that evolves as your business grows. Getting certified as a GTM OS advisor gave me a new toolset—and a bigger lens.

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Now, I support clients in two ways:

  • As a GTM advisor, I help leadership teams reset and align their full revenue engine.

  • As a fractional CMO, I lead marketing strategy and guide execution with clarity and purpose.

 

When the GTM strategy is right, marketing can do its job—and do it well.

Who I Work With

I partner with:

  • Founders and CEOs of B2B service companies

  • Revenue leaders trying to turn potential into traction

  • Marketing teams who need clarity—not another campaign

 

I named this business Swell because growth should feel like a rising wave—not frantic or forced, but focused, intentional, and well-timed.

Venn diagram showing the overlap of Dream Big, Get Sh*t Done, and Know How to Have Fun, with the shaded center representing people I most enjoy working with

Certifications

  • Certified GTM OS Partner (GTM Partners)

  • AI & Automation Strategies for GTM Leaders (Pavilion)

  • Building an Operational Marketing Plan (The Next CMO)

  • Revenue Architecture (Pavilion)

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