A fractional CMO provides executive marketing leadership and focus—without the commitment of a full-time hire or the limitations of an agency unfamiliar with your business nuances.
Hear from clients
True words from real businesses I've helped grow, scale and thrive.
"The success of our program came down to clarity, consistency, and follow-through. Celeste’s strategic focus and pragmatic execution helped us move faster and deliver results."
Vice President, Safety Services
James
"Celeste brought the strategic clarity we needed. She elevated our marketing and helped turn ideas into real growth."
Managing Director, W5 Consulting
Darrin
"I’ve hired Celeste twice now because she consistently delivers clarity, speed, and cross-functional alignment when the business needs rapid progress."
Managing Director, ReputationDefender, a part of the Gen family
Chad
"Celeste helped us reframe our positioning, sharpen our sales strategy, and clarify our target market. We’re now operating with more focus, alignment, and confidence."
General Manager, Insure Compliance
Nathan
3 Ways I can Help You
Part-time Executive
For businesses that don't need, or aren't ready for a full-time marketing executive. Get the perspective of an experienced revenue-focused marketer to ensure you are on track with marketing initiatives.
Interim Executive
It can take months to find the right permanent fit. Consider a fractional CMO to step in temporarily to mind the store.
Custom Projects
For teams who need strategic firepower on a critical initiative. From product launches to positioning work, these are focused projects designed to drive momentum and move the business forward.
Why Choose a Fractional CMO?
In today's rapidly evolving market, especially with the advent of AI and shifting consumer behaviors, many businesses find their marketing efforts misaligned or ineffective.
Strategic Leadership:
Guiding your marketing team with a clear vision aligned to business goals.
Cost Efficiency:
Access to executive-level expertise without the overhead of a full-time salary.
Flexibility:
Engagements tailored to your business needs, whether project-based or ongoing.
Execution Focus:
Beyond strategy, ensuring plans are implemented effectively for tangible results.
LESS CHAOS. MORE CLARITY. REAL RESULTS.
Fractional CMO Services Tailored for B2B
Translate business objectives into actionable marketing strategies.
Build or recalibrate your marketing function to drive results.
Provide clear direction to in-house or external teams.
Step in where needed, complementing existing efforts.
Bring calm, confident leadership to your marketing initiatives.
About SWELL MARKETING
I’m Celeste Jacroux, founder of Swell Marketing Advisors—a certified GTM OS™ partner and fractional CMO. I grew up in Hawaiʻi, spent most of my childhood in a swimsuit, and learned early what it takes to chase something big. That drive took me to a Division I swim team, three college degrees, and the confirmation that hard work only matters if it’s aimed at the right goal. Today, I help B2B companies find that direction. I bring clarity to the mess, focus to the motion, and a little aloha to every team I work with.
Ready to Elevate Your Marketing?
Let's transform your marketing function into a growth engine. No pitches—just a conversation about your challenges and how we can address them.
FAQ
See answers to commonly asked questions.
A fractional CMO is a senior marketing executive who works on a part-time or contract basis to lead your marketing strategy and execution, offering the expertise of a full-time CMO without the associated costs.
A fractional CMO is a part-time executive who works inside your business to set marketing strategy, align it with business goals, and often leads internal or external teams. An agency, on the other hand, is an external vendor focused on executing specific marketing tasks. The fractional CMO drives the what and why, while the agency delivers the how.
Not at all. Many service-based businesses benefit significantly from fractional CMO services, especially when they've grown without dedicated marketing leadership and are now seeking more structured growth.
Engagements generally span 6–9 months, depending on your specific needs and goals. Some clients continue longer for ongoing strategic support.
Most GTM engagements run 8-12 weeks. But the impact lasts much longer.