GTM is a transformational process for accelerating your path to market with high-performing revenue teams delivering a connected customer experience.
15 Reasons Why Your GTM is Broken
Business is relying on heroic sales players and not plays
Sales, Marketing, and
Customer Success are out of sync
You can't predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can't quantify their ROl at renewal time
You can't prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
Hear from clients
True words from real businesses I've helped grow, scale and thrive.
"I’ve hired Celeste twice now because she consistently delivers clarity, speed, and cross-functional alignment when the business needs rapid progress."
Managing Director, ReputationDefender, a part of the Gen family
Chad
"Celeste helped us reframe our positioning, sharpen our sales strategy, and clarify our target market. We’re now operating with more focus, alignment, and confidence."
General Manager,
Insure Compliance
Nathan
The 8 pillars OF alignment & STRATEGY
The 8 pillars give you alignment through a system that connects high-level strategy with hands on execution. This system surfaces the blind spots, fixes the disconnects, and gives your revenue teams the clarity to move together and perform better.
Define your ICP & prioritize segments
Stop chasing the wrong customers.
Build a roadmap around your highest-value products
Focus on what drives real revenue.
Develop a differentiated point of view
Stand out instead of competing on price.
Implement a GTM motions playbook
Repeatable plays that actually work.
Your customers love you, but can't quantify their ROl at renewal time
Business is relying on heroic sales players and not plays
You can't prioritize or say no to new initiatives
Business is relying on heroic sales players and not plays
Your team is not aligned on an executive strategy
Business is relying on heroic sales players and not plays
Your churn is killing your business
Business is relying on heroic sales players and not plays
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THE GTM OPERATING SYSTEM™
The GTM Operating System™ (O.S.) is a proprietary eight-pillar framework designed to build and guide Go-T0-Market strategy for B2B revenue teams. Think of it as a blueprint and a map that connects strategy to execution and helps teams achieve alignment across functional silos.
Go-to-Market Strategy for Revenue Teams
When you align your revenue teams with a system built for growth, you unlock scalable growth
As a certified GTM Operating System™ advisor, I guide leadership teams through a framework designed to align functions strategic planning with execution. This system helps unify your revenue teams and eliminate friction.
Define your ICP & prioritize segments
Stop chasing the wrong customers.
Build a roadmap around your highest-value products
Focus on what drives real revenue.
Develop a differentiated point of view
Stand out instead of competing on price.
Implement a GTM motions playbook
Repeatable plays that actually work.
Your customers love you, but can't quantify their ROl at renewal time
Business is relying on heroic sales players and not plays
You can't prioritize or say no to new initiatives
Business is relying on heroic sales players and not plays
Your team is not aligned on an executive strategy
Business is relying on heroic sales players and not plays
Your churn is killing your business
Business is relying on heroic sales players and not plays
About SWELL MARKETING
I’m Celeste Jacroux, founder of Swell Marketing Advisors—a certified GTM OS™ partner and fractional CMO. I grew up in Hawaiʻi, spent most of my childhood in a swimsuit, and learned early what it takes to chase something big. That drive took me to a Division I swim team, three college degrees, and the confirmation that hard work only matters if it’s aimed at the right goal. Today, I help B2B companies find that direction. I bring clarity, focus, and a little aloha to every team I work with.
Ready to get your team aligned and growing again?
Reach out and tell us about your goals—whether a quick question or a big vision, we’re here to listen, learn, and help you get there.
FAQ
See answers to commonly asked questions.
A go-to-market advisor helps your revenue leaders uncover what’s slowing growth and build a plan to fix it. It’s not just about marketing—it’s about aligning strategy across sales, marketing, and CS.
The GTM Operating System™ (GTM O.S.) is a structured framework that aligns marketing, sales, customer success, and product around shared goals, processes, and metrics. It makes go-to-market a continuous, iterative process that evolves as your business grows. To build growth that is predictable and efficient, CEOs must lead GTM as a transformational process—not a one-time project.
I work with your team, not around them. You won’t get a 40-slide deck that collects dust. You’ll get hands-on facilitation, strategic clarity, and output from frameworks that give you a path forward.
Do you work with service companies, or just tech?
Many of my GTM clients are service-based businesses—often with strong teams and strong products, but no go-to-market strategy aligning all the efforts. That’s where a GTM consultant adds real value.Most GTM engagements run 8-12 weeks. But the impact lasts much longer.