POSTS

Every scaling services company hits this wall — when the deal that wins applause in sales turns into chaos in delivery. Let’s fix the system, not the people. Cringe collectively if this sounds familiar: your delivery team just got handed a signed contract for a fully bespoke, deeply integrated, impossible-to-scale project your sales team swears is "only a variation from what we normally offer". As CEO, you're preparing for an angry visit from your COO or CCO because they've d

The family-run safety consulting business had built trust in its local markets for years. With strengths in safety training, inspections, and compliance support, they had no trouble converting leads—once a conversation started. A shift in repositioning plus marketing brought clarity in the company external value and direction.

When Chad became Managing Director of ReputationDefender, the company was at a critical inflection point. Once a category pioneer, it was now caught in a race it couldn’t win—competing in mass-market B2C channels where pricing had sunk and differentiation was scarce.