Today's CMOs must shift from being marketing specialists to growth leaders who drive systems, ROI, and cross-functional alignment. This manifesto by GTM Partners outlines seven essential changes for leading GTM in the modern era.

Growth stalls aren't solved by fixing departments; they're solved by aligning the company around a unified go-to-market system. This manifesto by GTM Partners outlines the CEO's role in leading GTM transformation from the top. 

Despite modest revenue gains, most GTM teams are still missing pipeline targets and facing longer sales cycles. This report by GTM Partners shares benchmark data and recommendations for closing the strategy-execution gap.