This report will guide B2B go-to-market (GTM) leaders through the maturity curve of intent data usage, highlighting how to move from basic awareness to full lifecycle integration, transforming raw data into actionable insights.

Growth stalls aren't solved by fixing departments; they're solved by aligning the company around a unified go-to-market system. This manifesto by GTM Partners outlines the CEO's role in leading GTM transformation from the top. 

Despite modest revenue gains, most GTM teams are still missing pipeline targets and facing longer sales cycles. This report by GTM Partners shares benchmark data and recommendations for closing the strategy-execution gap.

Today's CMOs must shift from being marketing specialists to growth leaders who drive systems, ROI, and cross-functional alignment. This manifesto by GTM Partners outlines seven essential changes for leading GTM in the modern era.